Billions of dollars will be spent this year on American political campaigns. How and where the money is spent, by both major parties and nearly every candidate, will be mostly a waste, in my opinion.
A significant percentage of those billions will be spent on negative advertising. Negative campaign ads have become so pervasive that candidates often spend more time trashing their opponents than mentioning what their own plans might be. Voters go to the polls not knowing what Candidate X or Y stands for, but they will be versed in knowing what the candidate said about his or her opponent.
While I think some negative campaigning and advertising is warranted, too much is not. I think we're way into "too much" territory now. Many campaigns will spend a majority of their donations on negative ads and very little on ads saying what their candidate actually would do with any specificity.
The debates also are usually a big disappointment. They're often not debates. Candidates are asked questions, but the answers often have little to do with the questions, and the moderators rarely press the point with a follow-up. Rarely do voters themselves have any input or participation in the debates other than as a passive audience.
American political campaigns need a major makeover IMHO. Voters need to be more integrated and engaged into the process. It's time to let voters, not candidates, set the tone and the course of a campaign.
When you think about it, a political campaign is a job interview. What kind of job interview has the potential employee, not the employer, run the interview?
I'd love to see more voter involvement in the debates. Have a dozen randomly selected voters from both parties sit at a table with the two candidates. No one else. The voters pepper the candidates with questions. When the candidates spin off into another direction, the voters force them to answer the topic at hand --
you're ducking the question or
stop campaigning and answer the question. This would be done once a week. That way, the candidates are directly engaging with the voters, not running around to carefully orchestrated campaign events and photo ops, re-repeating the same tired spin and deceptive talking points.